04-Sep-2025
Join the Rohde & Schwarz Innovation Theatre at IBC 2025 in Amsterdam
Stand 8.B70, IBC2025, Amsterdam, 12-15 September – Rohde & Schwarz will once again bring industry leaders, technology experts, and partners together at IBC 2025 for its Innovation Theatre programme. Taking place from 12–14 September in Hall 8, Booth B70 at the RAI Convention Center in Amsterdam, the sessions will provide fresh perspectives on the latest technological developments in broadcasting, monetization, and future-proof business strategies.
The Innovation Theatre features a packed agenda across three streams:
- Live Experience – including Smart Ads Management: Monetization of Mobile Live Broadcast (Rohde & Schwarz), Enhanced Emergency Warnings LIVE: Multimedia Broadcast for Crisis Communication (Rohde & Schwarz), Broadcast Everywhere: Last Mile Mobile & Fixed Reception (Qualcomm) and New Era of Mobile Live Experience: 5G Broadcast meets OTT (5G Broadcast Business Strategy Task Force (5BSTF) Team)
- Business – including the 5G Broadcast Business Strategy Task Force (5BSTF): Targets & Goals (5BSTF Team)
- Tech/Technology – covering topics such as, ATSC 3.0 Deployment Update (Madeleine Noland), 5G Broadcast – Latest OEM Prototype Solutions in Italy (RAI), and TV 3.0 in Brazil: The Next Chapter in Broadcasting (Globo), Satellite Ground Segment Transformation (Rohde & Schwarz)
With participation from the 5G Broadcast Business Strategy Task Force (5BSTF) alongside leading organisations and broadcasters, the sessions will explore how new technologies are driving efficiency, opening revenue opportunities, and enabling the next wave of broadcast innovation.
“IBC remains one of the most important opportunities to connect with our customers and partners,” said Steven Edwards, Vice President, Broadcast Distribution. “Our Innovation Theatre programme is designed to share knowledge and real-world perspectives that will help the industry navigate upcoming challenges and seize emerging opportunities.”
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Innovation Theatre Schedule
Friday, 12 September
- 12:00 | 5G Broadcast Business Strategy Task Force (5BSTF) – Targets and Goals
- Presenter: 5BSTF | Click to attend
- 13:00 | New Era of Mobile Live Experience – Broadcast meets OTT
- Presenter: 5BSTF | Click to attend
- 14:00 | Broadcast Everywhere – Last Mile Mobile and Fixed reception
- Presenter: Qualcomm | Click to attend
- 15:00 | Smart Ads Management – Monetization of Mobile Live Broadcast
- Presenter: Rohde & Schwarz | Click to attend
- 16:00 | Emergency Warnings LIVE – Advanced Multimedia Crisis Communication
- Presenter: Rohde & Schwarz | Click to attend
Saturday, 13 September
- 10:00 | 5G Broadcast Business Strategy Task Force (5BSTF) – Targets & Goals
- Presenter: 5BSTF | Click to attend
- 11:00 | New Era of Mobile Live Experience: Broadcast meets OTT
- Presenter: 5BSTF | Click to attend
- 12:00 | Satellite Ground Segment Transformation: How do modern HPAs support that journey?
- Presenter: Rohde & Schwarz | Click to attend
- 13:00 | ATSC 3.0 Deployment Update: Expanding Beyond Linear TV into New Business Opportunities
- Presenter: Madeleine Noland | Click to attend
- 14:00 | 5G Broadcast – Latest OEM prototype solutions in Italy
- Presenter: RAI | Click to attend
- 15:00 | Smart Ads insertion – Monetization of Mobile Live Broadcast
- Presenter: Rohde & Schwarz | Click to attend
- 16:00 | Enhanced Emergency Warnings LIVE – Multimedia Broadcast for Crisis Communication
- Presenter: Rohde & Schwarz | Click here to attend
Sunday, 14 September
- 10:00 | Smart Ads insertion – Monetization of Mobile Live Broadcast
- Presenter: Rohde & Schwarz | Click to attend
- 11:00 | Satellite Ground Segment Transformation – How do modern HPAs support that journey?
- Presenter: Rohde & Schwarz | Click to attend
- 12:00 | Broadcast Everywhere – Last Mile Mobile and Fixed reception
- Presenter: Qualcomm | Click to attend
- 14:00 | TV 3.0 in Brazil: The Next Chapter in Broadcasting
- Presenter: Globo | Click to attend
Press & media contact
Dennis-Peter MerklinghausPR Manager Technology Systems
+49 89 4129 15671
press@rohde-schwarz.com
Rohde & Schwarz
Rohde & Schwarz is striving for a safer and connected world with its Test & Measurement, Technology Systems and Networks & Cybersecurity Divisions. For over 90 years, the global technology group has pushed technical boundaries with developments in cutting-edge technologies. The company's leading-edge products and solutions empower industrial, regulatory and government customers to attain technological and digital sovereignty. The privately owned, Munich based company can act independently, long-term and sustainably. Rohde & Schwarz generated net revenue of EUR 2.93 billion in the 2023/2024 fiscal year (July to June). On June 30, 2024, Rohde & Schwarz had more than 14,400 employees worldwide.
R&S® is a registered trademark of Rohde & Schwarz GmbH & Co. KG.
Rohde & Schwarz Broadcast and Media
For decades, Rohde & Schwarz has been a leading technology innovator in broadcast distribution and a trusted partner in media production. Broadcast solutions from Rohde & Schwarz deliver the latest generation of energy-efficient, software-defined transmitters and enable network operators to leverage new broadcast technologies. Providing solutions for live and studio production, post-production, multiviewing and playout, Rohde & Schwarz helps media professionals produce and deliver great content.
