Your Rohde & Schwarz recruiting team is looking forward to receiving your application.
Rohde & Schwarz Inc. is seeking a Digital Marketing Operations Specialist to join our Hillsboro, OR team. This role is responsible for search and social media advertisement analytics, monitoring performance and generating reports, and leveraging marketing automation platforms to enhance customer experience.
Working closely with demand generation and content teams, you'll drive digital marketing effectiveness through data-driven insights and process optimization. You'll analyze social engagement metrics, optimize marketing technology platforms, and ensure data quality across all systems - turning campaign data into strategic insights that drive business objectives. This position is based in the Portland, Oregon area in our Hillsboro office and requires some days in the office each week. Relocation is not provided for this position.
Your tasks
- Own search and social media analytics and monitoring to optimize customer engagement activities
- Support search and social media strategy, campaign planning, and content creation
- Analyze web analytics to provide insights for awareness and demand generation improvements
- Build and manage trigger workflows for marketing automation and system integrations
- Create and deploy automated email campaigns to enhance user experience
- Maintain data quality by regularly monitoring KPIs across all marketing platforms
- Collaborate with global marketing operations teams on processes and project planning
- Track, analyze, and report on program effectiveness, lead generation, and ROI metrics
- Build toward developing and managing strategic content promotion programs across multiple channels
