ATSC 3.0 / NextGenTV

ATSC 3.0 / NextGenTV

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Unlock the full potential of ATSC 3.0

At Rohde & Schwarz, we're committed to helping the broadcasting industry unlock the full potential of ATSC 3.0. This next-generation standard promises to revolutionize the way content is created, delivered, and consumed. With ATSC 3.0, broadcasters can deliver personalized advertising, immersive experiences in stunning 4K and 8K resolution, and interactive services that enable real-time engagement.

Imagine a world where datacasting enables the transmission of critical information, such as emergency alerts, software updates, and IoT data, to devices and vehicles. Where inclusive broadcasting reaches rural and underserved areas, providing equal access to information and services for all citizens. Our team of experts is dedicated to helping you navigate the transition to ATSC 3.0 and unlock its full potential.

What is ATSC 3.0?

ATSC 3.0 (also known as NextGen TV) is a digital terrestrial broadcasting standard that offers improved flexibility, stability, and efficiency compared to its predecessor, allowing for the transmission of UHD video and high-quality audio content with minimal resources. The standard utilizes advanced technologies such as COFDM, LDPC and BCH codes, and Multiple PLP, enabling efficient use of spectrum resources, robust signal transmission, and flexible channel usage, including simultaneous mobile and stationary reception.

ATSC 3.0 benefits and possibilities

ATSC 3.0 offers a wide range of benefits and possibilities, from enhanced broadcasting services to new revenue streams. With ATSC 3.0, broadcasters can deliver high-quality TV experiences to consumers, including 4K resolution and immersive audio. Additionally, the standard enables new use cases such as backup GPS, IoT connectivity, emergency alert systems, datacasting, and autonomous vehicle communications. Learn more about these applications, the status of trials and how ATSC 3.0 can unlock new business opportunities.

Venue casting

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Public safety

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Live broadcasting

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Multimedia and entertainment

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Datacasting

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Positioning, navigation and timing

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Rohde & Schwarz expert solutions for a seamless transition

Rohde & Schwarz is well-equipped to support a ATSC 3.0 rollout. Our products and services are designed to ensure a seamless transition to the new standard.

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