Your Rohde & Schwarz recruiting team is looking forward to receiving your application.
We are seeking a highly motivated and experienced Technical Marketing Manager for test and measurement to join our team. As a key member of our marketing department, you will be responsible for developing and executing technical marketing strategies that drive awareness, engagement, and revenue growth. The successful candidate will be expected to understand current and emerging customer technologies and translate that into the development of outbound marketing strategies and objectives. The ability to think creatively, try new things and break industry stereotypes is equally important as subsequent results analysis and outcome driven marketing execution.
Your tasks
- Develop an accurate and up-to-date market analysis for your target industry and applications. Understand business performance, market drivers, and trends.
- Leverage your engineering background to develop effective marketing plans and product introductions that achieve market objectives and deliver on promotional programs to achieve expected results (awareness, demand generation, events).
- Represent the company and its products in industry events, customer forums, and industry publications.
- Collaborate closely with the marketing team and sales channel to understand the challenges faced in the selling process and develop tools to improve sales efficiency.
- Creation of educational content relating product capabilities addressing customer specific needs, while featuring key differentiators against competitive alternatives.
