Rohde & Schwarz at IBC2025

Rohde & Schwarz at IBC 2026

Shaping the future of broadcasting

Date
Date

September 11–14, 2026

Location
Location

Hall 8 — 8.B70

RAI Amsterdam Convention Centre

Amsterdam, Netherlands

At IBC 2026, Rohde & Schwarz invites you to experience firsthand how pioneering engineering is transforming the global media landscape. Visit our booth 8.B70 to discover a new addition to our portfolio that points the way forward for the industry. Join our product teams, connect with global colleagues, and explore practical paths to increase efficiency, unlock new revenue streams, and build resilient networks ready for tomorrow's challenges.

What we are known for: Innovation and reliability

For decades, Rohde & Schwarz has set the benchmark in broadcast transmission, building a reputation founded on innovation and reliability. Our latest TV and radio transmitter solutions deliver exceptional performance and outstanding reliability while meeting growing audience demands. Our impact:

  • Maximum energy efficiency: Reduced operating costs and lowered carbon footprints.
  • Software-defined flexibility: Support of multiple broadcast standards for a seamless, future-proof technology evolution.
  • Long-term investment protection: A highly adaptable architecture designed to meet rapidly changing market requirements.

Building on our technology leadership, we continue to push the boundaries of broadcast innovation—and at IBC 2026, we will reveal what's next.

How we address tomorrow's challenges

Next-generation broadcasting unlocks new revenue streams

The commercial launch of DTV+ in Brazil marks a major milestone in global broadcasting, and Rohde & Schwarz provides the essential foundation for this transition. Our future-ready transmitter platforms and software-defined receivers grant operators the flexibility and scalability required to adapt seamlessly to changing standards.

This enables the deployment of next-generation broadcasting through DTV+, ATSC 3.0, or 5G Broadcast. With these new standards, broadcasters can capture new monetization opportunities arising from datacasting and advanced broadcast services. These include innovative applications such as Positioning, Navigation, and Timing (PNT) alongside multimedia emergency warning services.

We want to ensure your investment remains valuable for decades to come.

Modernizing satellite uplinks for increased efficiency

Operators of satellite networks face the challenge of updating critical space-to-ground communication links. As they modernize their ground infrastructure, the R&S®PKU100 Ku-band uplink amplifier provides a seamless migration path from legacy tube-based systems to a more efficient, future-ready architecture. This solution allows for a simple 1:1 replacement of aging tube amplifiers within existing configurations, drastically reducing installation effort.

By upgrading to advanced solid-state technology, networks gain an immediate boost in reliability, resilience, and operational efficiency. Integrated self-monitoring and self-protection capabilities enable effortless day-to-day operation while minimizing maintenance requirements and lowering the total cost of ownership.

Our technology keeps your ground station infrastructure dependable and cost-effective for decades.

Join the Rohde & Schwarz Innovation Theatre at our booth

Join our experts for insightful presentations exploring pioneering business fields, emerging technologies, and the opportunities driving the next era of broadcasting.

Book an appointment