5. Creation of user profiles
In order to optimize the Rohde & Schwarz websites and adapt their design to customer needs, pseudonymized user data is collected and saved at an aggregate level. This data is used to create user profiles under a pseudonym. Rohde & Schwarz uses the following tracking and analysis technologies provided by the third-party providers mentioned in this section. All of these technologies use tracking cookies, but only if you have consented to them as outlined in the preceding section
On behalf of Rohde & Schwarz, the third-party providers will use this information to record your use of the Rohde & Schwarz websites in a pseudonymous form. This information will be used to compile reports on your website activities (such as when you purchased what products in Rohde & Schwarz web stores) in order to provide Rohde & Schwarz with other services related to website use. Rohde & Schwarz also records which website functions you used and how you used them. For this purpose, Rohde & Schwarz uses the following technologies to link the data collected to your user account, provided you logged on to the website with your login data.
Rohde & Schwarz uses the above-mentioned data to analyze how you use the websites in order to
- better understand how you use these websites
- provide you with content and offers that may be of interest to you
- improve its products and services
The IP address transmitted by your browser within the context of the following technologies is not combined with other data from the following third-party providers.
For Extranet users, pseudonymous identifiers in the form of cryptographic hash values are used. This allows us to get an overview of your activities so that we can personalize our website to your specific needs.
Third-party providers
Adobe Analytics
Rohde & Schwarz websites use the technologies of Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland, to gather information about how users interact with the website and its content. Rohde & Schwarz uses this information to make sure that the website offers visitors added value, for example by adapting the content to your personal interests.
The data is collected by Adobe Analytics, processed and stored in Adobe computer centers in Europe.
You may opt out of tracking from this provider here:
http://optout.networkadvertising.org/?c=1
Hotjar
Hotjar uses cookies to process information including standard internet log information and details of the visitor’s behavioral patterns upon visiting our site. This is done to provide our users with a better experience, and to facilitate the use of certain functions. Hotjar stores this information in a pseudonymized user profile. Hotjar does not process this information to identify individual users or to match it with further data on an individual user.
You can get more information about Hotjar by visiting the ‘about Hotjar’ section (https://help.hotjar.com/hc/en-us/categories/115001323967-About-Hotjar) of the Hotjar website. Hotjar assists us in providing our end users with a better experience and service as well as in diagnosing technical problems and analyzing user trends.
You may opt-out from having Hotjar collect your information at any time by visiting the Opt-out page (https://www.hotjar.com/legal/compliance/opt-out) and clicking ‘Disable Hotjar’ or enabling Do Not Track (DNT) in your browser.
Hotjar Ltd, Level 2
St Julians Business Centre,
3, Elia Zammit Street
St Julians STJ 1000, Malta, Europe
+1 (855) 464-6788
support@hotjar.com
Dynatrace
Rohde & Schwarz websites use the services provided by Dynatrace, 1601 Trapelo Road, Suite 116, Waltham, MA 02451, USA, as described below.
Real user monitoring is used to make constant improvements to our websites. Real user monitoring allows us to identify possible errors early on and to localize their root causes in order to ensure and continuously improve the user-friendliness of the website. Users' web usage data is collected after being pseudonymized and is transmitted to Dynatrace. The purpose of the analysis is the technical optimization of the website. No user profiles are created and only session based cookies are used.
More information is available on the Dynatrace website in the 'Data privacy and security' section: https://www.dynatrace.com/support/help/how-to-use-dynatrace/data-privacy-and-security/
Adroll
The US and Canadian version of the Rohde & Schwarz websites use Adroll to allow retargeting to users on various sites outside of rohde-schwarz.com. The data collected does not personally or directly identify you when you visit our website or the websites for which you are served advertisements. Information used may include the content you view, date and time you visit this content, your location information associated with your IP address, and on what sites you saw and/or clicked on an advertisement.
You may find out more about Adroll’s tracking here: https://www.adrollgroup.com/privacy
You may opt-out of tracking by this provider at either of these sites: www.aboutads.info, networkadvertising.org/choices
Google Ads
Rohde & Schwarz websites use the Google services described below.
For users located in the European Economic Area, Google is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
For users outside of the European Economic Area, Google is operated by Google LLC, 1600 Amphitheatre Pkwy, Mountain View, CA 94043, USA.
Please note that Google can also transfer personal data to third countries outside the European Economic Area that are not covered by an adequacy decision of the European Commission. As far as such transfers are made, Google will use the standard data protection clauses approved by the European Commission, which constitute an appropriate safeguard, within the meaning of Article 46(2c) GDPR for transfers to third countries.
If you have issued your consent, the Rohde & Schwarz websites use Google technologies that capture your user behavior on our websites (tracking) in order to display interest based advertising for our products on the websites of Google across devices and, where applicable, its partners (retargeting, remarketing). This tool also allows the tracking of page views, clicks and other actions by using defined rules (generally the URL string of the confirmation page) to determine conversions and understand the success of the particular campaign (conversion tracking).
The information is transmitted to Google accordingly. If you are logged in to Google when you visit our website, Google may aggregate the data it has collected about you in order to create and define audience lists for cross-device retargeting/remarketing.
You can find further details on how Google handles data at: https://policies.google.com/privacy
The use of these Google services is based on your consent (Article 6(1a) GDPR). You can revoke your consent at any time using our cookie settings. The legality of the data processing done prior to your revocation of consent remains unaffected. You can see the lifetime of each cookie in the cookie list.
You can deactivate tracking outside the Rohde & Schwarz website for participating services here: http://optout.aboutads.info
Facebook
Rohde & Schwarz websites use the Facebook services described below.
For users located in the European Economic Area, Facebook is operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
For users outside of the European Economic Area, Facebook is operated by Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA.
Please note that Facebook can also transfer personal data to third countries outside the European Economic Area that are not covered by an adequacy decision of the European Commission. As far as such transfers are made, Facebook will use the standard data protection clauses approved by the European Commission, which constitute an appropriate safeguard, within the meaning of Article 46(2c) GDPR for transfers to third countries.
If you have issued your consent, the Rohde & Schwarz websites use Facebook technologies that capture your user behavior on our websites (tracking) in order to display interest based advertising for our products on the websites of Facebook across devices and, where applicable, its partners (retargeting, remarketing). This tool also allows the tracking of page views, clicks and other actions by using defined rules (generally the URL string of the confirmation page) to determine conversions and understand the success of the particular campaign (conversion tracking).
The information is transmitted to Facebook accordingly. If you are logged in to Facebook when you visit our website, Facebook may aggregate the data it has collected about you in order to create and define audience lists for cross-device retargeting/remarketing.
You can find further details on how Facebook handles data at: https://www.facebook.com/policy.php
The use of these Facebook services is based on your consent (Article 6(1a) GDPR). You can revoke your consent at any time using our cookie settings. The legality of the data processing done prior to your revocation of consent remains unaffected. You can see the lifetime of each cookie in the cookie list.
You can deactivate tracking outside the Rohde & Schwarz website for participating services here: http://optout.aboutads.info
LinkedIn
Rohde & Schwarz websites use the LinkedIn services described below.
For users located in the European Economic Area and Switzerland, LinkedIn is operated by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland.
For users outside of the European Economic Area, LinkedIn is operated by the LinkedIn Corporation, 1000 W Maude Ave, Sunnyvale, CA 94085, USA.
Please note that LinkedIn can also transfer personal data to third countries outside the European Economic Area that are not covered by an adequacy decision of the European Commission. As far as such transfers are made, LinkedIn will use the standard data protection clauses approved by the European Commission, which constitute an appropriate safeguard, within the meaning of Article 46(2c) GDPR for transfers to third countries.
If you have issued your consent, the Rohde & Schwarz websites use LinkedIn technologies that capture your user behavior on our websites (tracking) in order to display interest based advertising for our products on the websites of LinkedIn across devices and, where applicable, its partners (retargeting, remarketing). This tool also allows the tracking of page views, clicks and other actions by using defined rules (generally the URL string of the confirmation page) to determine conversions and understand the success of the particular campaign (conversion tracking).
The information is transmitted to LinkedIn accordingly. If you are logged in to LinkedIn when you visit our website, LinkedIn may aggregate the data it has collected about you in order to create and define audience lists for cross-device retargeting/remarketing.
You can find further details on how LinkedIn handles data at: https://www.linkedin.com/legal/privacy-policy
The use of these LinkedIn services is based on your consent (Article 6(1a) GDPR). You can revoke your consent at any time using our cookie settings. The legality of the data processing done prior to your revocation of consent remains unaffected. You can see the lifetime of each cookie in the cookie list.
You can deactivate tracking outside the Rohde & Schwarz website for participating services here: http://optout.aboutads.info
Twitter
Rohde & Schwarz websites use the Twitter services described below.
For users located in the European Economic Area, Twitter is operated by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 Ireland.
For users outside of the European Economic Area, Twitter is operated by Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.
Please note that Twitter can also transfer personal data to third countries outside the European Economic Area that are not covered by an adequacy decision of the European Commission. As far as such transfers are made, Twitter will use the standard data protection clauses approved by the European Commission, which constitute an appropriate safeguard, within the meaning of Article 46(2c) GDPR for transfers to third countries.
If you have issued your consent, the Rohde & Schwarz websites use Twitter technologies that capture your user behavior on our websites (tracking) in order to display interest based advertising for our products on the websites of Twitter across devices and, where applicable, its partners (retargeting, remarketing). This tool also allows the tracking of page views, clicks and other actions by using defined rules (generally the URL string of the confirmation page) to determine the conversions and understand the success of the particular campaign in question (conversion tracking).
The information is transmitted to Twitter accordingly. If you are logged in to Twitter when you visit our website, Twitter may aggregate the data it has collected about you in order to create and define audience lists for cross-device retargeting/remarketing.
You can find further details on how Twitter handles data at: https://twitter.com/privacy
The use of these Twitter services is based on your consent (Article 6(1a) GDPR). You can revoke your consent at any time using our cookie settings. The legality of the data processing done prior to your revocation of consent remains unaffected. You can see the lifetime of each cookie in the cookie list.
You can deactivate tracking outside the Rohde & Schwarz website for participating services here: http://optout.aboutads.info
Dynamic Yield/FirstSpirit ICE
We use the services offered by Dynamic Yield GmbH, Theodor-Stern-Kai 1, 60596 Frankfurt am Main, Germany ("Dynamic Yield") for the FirstSpirit ICE function. We use Dynamic Yield to optimize our website so as to turn your visit into a customized experience by offering recommendations and content tailored to suit your interests. As an example, we use the content of sites you access to recommend similar or related content or other content that is relevant to you. For this purpose, Dynamic Yield collects pseudonymized information about your activities while using our site. This process is based on cookies that are only used to store pseudonymized information under a random ID (pseudonym). Your IP addresses are only stored anonymously. This means that it is impossible to trace this information back to you as an individual.
You can find more information about the tracking technology used at: https://www.dynamicyield.com/privacy-policy/
SAP Litmos
Rohde & Schwarz websites use the SAP Litmos services described below.
SAP Litmos is operated by der SAP Deutschland SE & Co. KG, Hasso-Plattner-Ring 7, 69190 Walldorf, Germany.
With SAP Litmos, Rohde & Schwarz offers its customers an eLearning platform. Personal data is collected for the purpose of authentication, conducting training, managing the personal learning status and, if necessary, forwarding the data to IEEE for the creation of an IEEE certificate.
If the participant requests a certificate from IEEE, personal data of the participant, such as first and last name, email address, and completed exams for corresponding courses are forwarded to IEEE for the creation of the certificate. With the transfer of data to IEEE, IEEE becomes the data controller for the creation of the certificates.
For more details on data handling by SAP Litmos, please refer to this documentation.
The use of the aforementioned services is based on your consent (Article 6(1a) GDPR). You can revoke your consent at any time using our cookie settings. The legality of the data processing done prior to your revocation of consent remains unaffected. You can see the lifetime of each cookie in the cookie list.
Multiview
The US and Canadian version of the Rohde & Schwarz websites use Multiview technology, 7701 Las Colinas Ridge, Suite 800, Irving, TX 75063, USA to allow retargeting to users on various sites outside of rohde-schwarz.com. The data collected does not personally or directly identify you when you visit our website or the websites for which you are served advertisements. Information used may include the content you view, date and time you visit this content, your location information associated with your IP address, and on what sites you saw and/or clicked on an advertisement.
You may find out more about Multiview's tracking here: https://www.multiview.com/privacy-policy
Intercom
Rohde & Schwarz websites use the communication services of Intercom operated by Intercom R&D Unlimited Company, 2nd Floor, Stephen Court, 18-21 St Stephen's Green, Dublin, Ireland.
Intercom provides the ability to connect with website users via messenger services. With Intercom, it is possible to send messages to website users through live chat, email, SMS, and push notifications.
Data about user interactions with Intercom services is collected after being pseudonymized and is transmitted to Intercom. This process is based on cookies that are only used to store pseudonymized information. You can see the lifetime of each cookie in the cookie list.
More information is available on the Intercom website: https://www.intercom.com/legal/privacy
