Datacasting

Deliver data efficiently to connected devices

The convergence of broadcasting and telecommunications has given rise to a new era of data distribution, with datacasting over terrestrial networks emerging as a key technology for broadcasters seeking to expand their reach and offer innovative services. By leveraging the existing infrastructure of traditional broadcast networks, datacasting enables the efficient transmission of large amounts of data to a wide audience, paving the way for a better connected world.

The power of terrestrial networks for data transfer

The use of terrestrial networks for datacasting allows broadcasters to capitalize on the existing infrastructure, reducing the need for costly investments in new transmission systems. Moreover, terrestrial networks enable the transmission of rich data over large areas, including underserved regions. Reaching these underserved regions is particularly beneficial, as it provides access to critical information and services for communities that may lack reliable internet connectivity or other forms of communication. Underserved regions can include rural areas, remote communities, or areas affected by natural disasters, where traditional communication infrastructure may be limited or non-existent. By extending the reach of datacasting to these areas, broadcasters can help bridge the digital divide and provide vital information and services to those who need them most.

The technical benefits of datacasting over terrestrial networks

Controllable quality

Datacasting over terrestrial networks supports the distribution of content to a broad audience. The efficiency of this distribution heavily relies on the network's capacity to handle a variety of simultaneous users and fluctuating loads. Careful capacity planning is therefore crucial to ensure reliable and widespread coverage.

Excellent efficiency

Datacasting offers significant cost advantages for distributing large amounts of data to many recipients. By reducing the need for multiple transmission protocols and minimizing latency, it provides an efficient solution for one-to-many broadcasts.

Unparalleled reliability

Terrestrial networks provide a reliable platform for data transmission, but true reliability requires resilience measures, such as redundancy and independence from single points of failure. Data caching and error correction further enhance reliability. Our terrestrial broadcast infrastructure is particularly resilient, featuring high redundancy and emergency power systems that can sustain operations for several days. Additionally, it reliably delivers data in areas without mobile network coverage, where other communication methods may fail.

Shaping the future of data transfer: Exploring datacasting applications

Rohde & Schwarz provides technologies to open new revenue streams and enhance existing services across a wide range of industries. Key datacasting applications:

Automotive: Revolutionizing in-vehicle experiences with secure OTA software updates, HD map delivery, and infotainment content. Improve vehicle safety and enhance connected services.
Public safety: Ensuring reliable communication during emergencies with instant alerts, first responder data connectivity, and critical situational awareness.
Augmenting and enhancing digital services: Augmenting services with supplemental content, targeted advertising, and interactive experiences for viewers.
Industrial IoT: Connecting remote devices and enabling real-time monitoring, predictive maintenance, and automated operations in challenging environments.
Digital signage: Efficiently manage and update content across large networks of displays, delivering real-time information.

Expert guidance and support by Rohde & Schwarz

At Rohde & Schwarz, our team of experts provides guidance and support to broadcasters seeking to unlock the full potential of datacasting over terrestrial networks. With our extensive knowledge of the technology and its applications, we can help you navigate the complex landscape of datacasting and develop a tailored solution that meets your specific needs.