Live Broadcasting

Experience real-time content anywhere, anytime

The evolution of broadcasting technology has ushered in a new era of content delivery, with live broadcasting emerging as a pivotal solution for creators looking to expand their reach and offer innovative experiences. By relying on the existing terrestrial transmission infrastructure, live broadcasting enables the seamless delivery of real-time content to a broad audience, paving the way for enhanced viewer engagement and new revenue opportunities.

Viewers expect a consistently high-quality experience, and network fluctuations can often disrupt that. Our broadcast technology uniquely addresses this challenge, guaranteeing consistently high image quality regardless of network usage or congestion. Unlike streaming solutions that can suffer from buffering and reduced resolution during peak times, our approach leverages the robustness of terrestrial broadcasting to ensure a reliable and pristine viewing experience. This means audiences receive consistently sharp, clear visuals, even with high network load – delivering a professional and engaging broadcast every time.

This commitment to consistent quality, combined with the broad reach of terrestrial broadcasting, unlocks new possibilities for creators and delivers a superior experience for viewers, solidifying live broadcasting as a key component of modern content delivery.

Maximizing audience reach and experience with live broadcasting

Live broadcasting delivers high-quality, interactive content directly to viewers' devices, ensuring an exceptional experience with minimal buffering and low latency on the go. This innovative approach allows creators to offer a diverse range of live content—from gaming and music to personal vlogs and breaking news—without the limitations of traditional mobile networks, utilizing one-to-many technology for real-time perception. The result is a seamless and engaging experience for every viewer, making live broadcasting a central component of media consumption worldwide. Discover the advantages:

Effortless accessibility

Enjoy a SIM-free experience that is accessible on the go, allowing viewers to consume content wherever they are without the frustration of buffering.

Reliable delivery

Advanced transmission systems ensure that live broadcasts are delivered swiftly and accurately, providing a robust and dependable platform for content distribution.

Captivating quality

By distributing high-quality video and audio, live broadcasting keeps audiences engaged for longer periods compared to other content types.

The future of distribution: Hybrid OTA/OTT delivery

This new approach combines traditional Over-The-Air (OTA) broadcasting with Over-The-Top (OTT) streaming. OTA refers to receiving content through a traditional TV antenna – similar to free-to-air channels. OTT encompasses streaming content over the internet, such as through apps on smart TVs or mobile devices.

Content can be accessed via a terrestrial broadcast signal when available. In areas with limited or no broadcast coverage, the delivery automatically transitions to streaming over the internet.

This hybrid system aims to provide a more reliable viewing experience. By utilizing both broadcast and internet delivery, content providers can reach a wider audience more efficiently and ensure consistent access to live events. It also facilitates a more cost-effective distribution of popular content. For viewers, this means uninterrupted access to a live sports broadcast, even while traveling in a vehicle with limited broadcast reception, as the feed seamlessly switches to a mobile data connection.

Expert support and solutions from Rohde & Schwarz

At the forefront of broadcast technology, our team provides expert guidance and support to creators seeking to unlock the full potential of live broadcasting. With our extensive knowledge and experience, we can help you navigate the complexities of live content delivery and develop tailored solutions that meet your specific needs.

Contact us today to explore how live broadcasting can transform your content delivery and viewer experience, driving engagement and new revenue streams.