Multimedia and entertainment | Linear TV and radio

Transform the landscape of content engagement

As digital content consumption continues to grow, broadcasters face the challenge of delivering captivating multimedia experiences that retain viewership and drive engagement. Rohde & Schwarz equips broadcasters with technology to elevate both linear television and radio, strategically positioning them for the future of broadcasting.

Our approach extends beyond mere adaptation; we contribute to the evolving media landscape by maximizing reach, enhancing content quality, and exploring new business opportunities.

The value of linear broadcast – reinvented for the modern era

Linear television and radio continue to hold significant value, offering unique benefits such as a sense of community, immediacy, and shared experiences around live news, sports, and major entertainment events. Linear broadcast remains universally accessible, traditionally requiring only a TV or radio receiver and eliminating the need for internet access, subscriptions, or specific devices. With advancements in technology, this accessibility is further extended, allowing for integration with common devices such as smartphones and tablets.

Achieving efficiency and cost reduction through Broadcast / Multicast

Embracing next-generation broadcast technologies allows broadcasters to achieve significant reductions in both capital and operational expenses. Rohde & Schwarz solutions enable broadcasters to make the most of their existing infrastructure, minimizing the need for extensive upgrades by effectively using current towers, frequencies, and investments, which dramatically lowers capital expenditures. These technologies enhance spectral efficiency because broadcast/multicast transmission can deliver content to multiple users simultaneously, unlike traditional unicast methods that require individual data streams for each user.

This approach allows more content to be delivered using the same bandwidth, reducing the need for acquiring additional spectrum. Furthermore, targeted broadcast optimizes energy consumption by allowing dynamic transmission, broadcasting content only when and where it's needed. This method reduces energy usage compared to continuous broadcasting, thereby lowering operational expenses and contributing to sustainability.

New revenue streams for broadcasters in multimedia and entertainment

Unlock new avenues for enhancing revenue streams in the multimedia and entertainment sector through terrestrial broadcasting, paving the way for exciting opportunities ahead:

Multicast as a Service (MaaS)

Existing broadcast infrastructure can be utilized to offer network capacity to mobile operators and content providers, facilitating premium content delivery and generating additional revenue streams without substantial new investments.

Diversified content offerings

The scope of traditional broadcasting can be broadened by incorporating multimedia services, data-driven applications, and interactive experiences, supporting engagement with a wider audience and opening new channels for monetization.

Targeting in advertising strategies

Personalized and relevant advertising can be delivered to viewers, potentially increasing ad engagement and enhancing revenue through more precise targeting options.

Premium content offloading

Collaboration with mobile operators to offload data-intensive content, such as live sports and events, onto broadcast networks can help reduce network congestion and improve subscriber experience, potentially fostering beneficial partnerships and revenue-sharing models.

Enhanced quality and broad coverage

Rohde & Schwarz technologies are designed to enhance the viewing and listening experience across various platforms. They provide broadcast quality by delivering clear visuals and immersive audio, ensuring a consistent experience on any device, including mobile. Known for resilience, these technologies offer broad coverage and stable service, even in challenging environments. They expand audience reach, including underserved areas and large events, by leveraging the capabilities of terrestrial broadcast.

This broad coverage is complemented by their ability to achieve low latency, minimizing delays to support timely experiences that are essential for live events, interactive applications, and audience engagement.

Rohde & Schwarz transmitter platforms drive innovation in broadcast technology with tailored solutions and comprehensive support

Rohde & Schwarz transmitter platforms are advancing broadcast technology by enhancing signal quality and efficiency. We are committed to supporting the implementation and optimization of next-generation broadcast technologies to prepare broadcasters for future challenges. Our approach includes a comprehensive ecosystem that extends beyond technology, aiming to future-proof broadcast infrastructure.