Experience the future of broadcast

Rohde & Schwarz Innovation Theatre

Experience the future of broadcast

Save yourself a spot

Join us at the Rohde & Schwarz Innovation Theatre (located at booth 8.B70) at IBC 2025 in Amsterdam. Our industry experts and partners, alongside our own specialists, will present insightful Tech Talks, forward-looking Business Talks and engaging Live Experience Sessions, offering unique perspectives and hands-on insights to help share the future of broadcaasting.


We look forward to your participation in these informative sessions and discussions.

Info: Every session lasts approximately one hour, including the Q&A session.

/

Friday – September 12th

  • 12:00 | 5G Broadcast Business Strategy Task Force (5BSTF) – Targets and Goals
  • 13:00 | New Era of Mobile Live Experience – Broadcast meets OTT
  • 14:00 | Broadcast Everywhere – Last Mile Mobile and Fixed reception
  • 15:00 | Smart Ads Management – Monetization of Mobile Live Broadcast
  • 16:00 | Emergency Warnings LIVE – Advanced Multimedia Crisis Communication
/

Saturday – September 13th

  • 10:00 | 5G Broadcast Business Strategy Task Force (5BSTF) – Targets & Goals
  • 11:00 | New Era of Mobile Live Experience: Broadcast meets OTT
  • 12:00 | Satellite Ground Segment Transformation: How do modern HPAs support that journey?
  • 13:00 | ATSC 3.0 Deployment Update: Expanding Beyond Linear TV into New Business Opportunities
  • 14:00 | 5G Broadcast – Latest OEM prototype solutions in Italy
  • 15:00 | Smart Ads insertion – Monetization of Mobile Live Broadcast
  • 16:00 | Enhanced Emergency Warnings LIVE – Multimedia Broadcast for Crisis Communication
/

Sunday – September 14th

  • 10:00 | Smart Ads insertion – Monetization of Mobile Live Broadcast
  • 11:00 | Satellite Ground Segment Transformation – How do modern HPAs support that journey?
  • 12:00 | Broadcast Everywhere – Last Mile Mobile and Fixed reception
  • 14:00 | TV 3.0 in Brazil: The Next Chapter in Broadcasting
/

Have a drink on us!

Join our beer event at our booth on Sunday, September 14, at 16:30. Enjoy a refreshing drink, engage in great conversation, and network with industry peers.

Informationen anfordern

Haben Sie Fragen oder benötigen Sie weitere Informationen? Nutzen Sie hierzu einfach unser Kontaktformular und wir setzen uns umgehend mit Ihnen in Verbindung.

Marketing-Einverständniserklärung

Ihre Anfrage wurde erfolgreich versendet. Wir nehmen in Kürze Kontakt mit Ihnen auf.
An error is occurred, please try it again later.