Experience the future of broadcast

Rohde & Schwarz Innovation Theatre

Experience the future of broadcast

Save yourself a spot

Join us at the Rohde & Schwarz Innovation Theatre (located at booth 8.B70) at IBC 2025 in Amsterdam. Our industry experts and partners, alongside our own specialists, will present insightful Tech Talks, forward-looking Business Talks and engaging Live Experience Sessions, offering unique perspectives and hands-on insights to help share the future of broadcaasting.


We look forward to your participation in these informative sessions and discussions.

Info: Every session lasts approximately one hour, including the Q&A session.

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Friday – September 12th

  • 12:00 | 5G Broadcast Business Strategy Task Force (5BSTF) – Targets and Goals
  • 13:00 | New Era of Mobile Live Experience – Broadcast meets OTT
  • 14:00 | Broadcast Everywhere – Last Mile Mobile and Fixed reception
  • 15:00 | Smart Ads Management – Monetization of Mobile Live Broadcast
  • 16:00 | Emergency Warnings LIVE – Advanced Multimedia Crisis Communication
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Saturday – September 13th

  • 10:00 | 5G Broadcast Business Strategy Task Force (5BSTF) – Targets & Goals
  • 11:00 | New Era of Mobile Live Experience: Broadcast meets OTT
  • 12:00 | Satellite Ground Segment Transformation: How do modern HPAs support that journey?
  • 13:00 | ATSC 3.0 Deployment Update: Expanding Beyond Linear TV into New Business Opportunities
  • 14:00 | 5G Broadcast – Latest OEM prototype solutions in Italy
  • 15:00 | Smart Ads insertion – Monetization of Mobile Live Broadcast
  • 16:00 | Enhanced Emergency Warnings LIVE – Multimedia Broadcast for Crisis Communication
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Sunday – September 14th

  • 10:00 | Smart Ads insertion – Monetization of Mobile Live Broadcast
  • 11:00 | Satellite Ground Segment Transformation – How do modern HPAs support that journey?
  • 12:00 | Broadcast Everywhere – Last Mile Mobile and Fixed reception
  • 14:00 | TV 3.0 in Brazil: The Next Chapter in Broadcasting
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Have a drink on us!

Join our beer event at our booth on Sunday, September 14, at 16:30. Enjoy a refreshing drink, engage in great conversation, and network with industry peers.

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